VP of B2C Marketing

Growth/Marketing · Dublin, Leinster
Department Growth/Marketing
Employment Type Full-Time
Minimum Experience Executive

VP of B2C Marketing

About Drop 

Drop is the leading smart kitchen platform specializing in recipe and kitchen appliance technology to connect the whole cooking journey. Over 100 different appliance models from brands like Bosch, Electrolux, GE Appliances, Instant Brands, Panasonic, Kenwood, LG Electronics and Thermomix can now be controlled from the Drop Kitchen OS platform and the Drop Recipes app at the center of it all. 

A love for great food is at our core. We believe that cooking and eating well feeds the soul and our mission is to spread the love of home cooking by making it effortless and rewarding. We do this by creating a magical user experience that yields perfect results. 

Founded in 2012, Drop currently operates from offices in San Francisco, California; Dublin, Ireland; and Zaragoza, Spain. 

About the role
Over the past eight years, we’ve built an incredible foundation for growth through the delightful product experiences we’ve developed, the robust platform infrastructure we’ve invested in, and our strong partnerships with leading brands.

We are focused on growing our platform through B2C engagement, building a passionate community of home cooks who love our product, and we are looking for an experienced, growth-focused marketing leader to lead our user growth strategy. The ideal candidate will have a thorough understanding of consumer marketing, and can dive into the details on content, merchandising, and product marketing as a player/coach. 

This role will own the entire B2C marketing strategy — spanning brand, growth, user acquisition, and community and lead a motivated team to build a first-rate brand that our customers love and our partners are proud to work with. Using your deep knowledge of product marketing, network effects, and leveraging platforms, you will identify and capitalize on activation, engagement, and resurrection opportunities for our apps

You will be an originator and facilitator of world-class marketing strategies that meaningfully grow our platform, providing vision and cultivating the environment of innovation and accountability we thrive in. The ideal candidate will be comfortable working on a strategic, executive level one minute and on a hands-on level the next. Bias to action is one of our core values, and we are looking for a doer who can analyze, collaborate, execute, and take well-judged action to further our mission and success.

This is a leadership position that reports directly to the CPO (we are a product driven company, focused on creating an excellent user experience). 

This is an exciting opportunity to drive growth in a unique environment, building partnerships and communities through a mission-driven brand with an energized team. 

Your Responsibilities

  • Provide thought leadership, strategic insight, and clear communication to your team and the organization on the company’s brand and growth strategy.
  • Create, develop and execute high-impact, multi-channel B2C marketing programs to grow our existing user base.
  • Activate, engage, and retain users through end-to-end product marketing, timely, helpful, and relevant personalized cross-channel notifications and content merchandising.
  • Inform product improvements and developments to drive growth 
  • Develop and drive Drop’s brand proposition and awareness using creative ideas and image-building through all channels, including website and marketing collateral.
  • Build a global community of passionate home cooks, building engagement and relevance with our audience through customization, influencer marketing, and innovative campaigns. 
  • Guide the prioritization of marketing and monetization initiatives, ensuring effective support of and collaboration with internal teams such as Sales, Product, and Finance. 
  • Build and mentor a brilliant team and foster a healthy and collaborative culture that embodies Drop’s values. 


Your Experience

  • 10+ years in marketing leadership roles at fast-scaling startups. 
  • 5+ years experience with retention and lifecycle marketing for a mobile app product.
  • Proven track record of developing consumer marketing strategies that drove meaningful business and user growth.
  • Experience leading and mentoring cross-functional, dynamic teams.
  • Successful experience building communities and brand engagement 

Your Skills

  • Bias to action, ownership, and an honest and blame-free approach to problem solving.
  • Communication, negotiation, and influencing skills, with the power to build cross-functional consensus and shared vision. 
  • Excellent people management skills, with the ability to inspire teams to do the best work of their careers.
  • Project management skills, and comfort in working on multiple time-sensitive project streams simultaneously. 

What is it like working at Drop?
We get a lot done by prioritizing well and being effective instead of busy. We care deeply about our customers and the product experiences we provide. We treat each other with respect, speak our minds, and always listen to each other — regardless of function or seniority. We are authentic and humble and trust each other to do a great job. We move and iterate fast, without breaking things. Learn more about our values here

When we aren’t working, you’ll find us on company retreats, taking lunches in the park, doing yoga in the office, going to whiskey tastings, or cooking for each other
We offer a competitive compensation package, equity, healthcare, free coffee and snacks, and so much more! 

Most importantly, a career at Drop is one that is both rich and rewarding with many opportunities and room for growth. This is truly a unique opportunity to be part of an exceptional team.  If you’re up for the challenge, we want to hear from you!

Drop is proud to be an equal opportunities employer, and we are committed to building a diverse and inclusive workplace. We welcome and encourage applications from candidates from a range of national, ethnic or cultural groups. This job description is a guide of the calibre of person we need, but that we also know some skills are transferrable. So if you are an exceptional candidate with mismatching skills, please apply and explain why you would be a great fit for Drop. 

Thank You

Your application was submitted successfully.

  • Location
    Dublin, Leinster
  • Department
    Growth/Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive